Nexlence, has long been dedicated to supporting international expansion for global companies. By combining advanced digital capabilities with extensive operational expertise, Nexlence provides 24/7 services in more than 20 languages across five key overseas markets, enabling enterprises to scale globally with efficiency and confidence.

Recently, Nexlence’s Southeast Asia Delivery Center in Indonesia successfully launched a new project, marking a further enhancement of its delivery capabilities in Southeast Asia—particularly in the Indonesian market.

1. Project Overview

Client Background

The project supports a leading short-video social media platform expanding into Indonesia. Nexlence began its partnership with this client in 2021, and the service scope has since expanded across Central Asia, Southeast Asia, and South America.

Service Scope

Nexlence delivers end-to-end operational support to accelerate the client’s global expansion, including:

1) Content Moderation Operations

Content review, tagging, and classification are performed to filter low-quality or inappropriate content, remove severe violations, and ensure a healthy content ecosystem. This helps maintain platform quality, protect user experience, and preserve content integrity.

2) Customer Service Operations

Multi-channel, 24/7 real-time customer support is provided to resolve user issues across the platform. High-quality service delivery enhances user satisfaction, improves retention, and supports long-term platform growth.

3) Recruitment

Leveraging strong regional expertise and resources in Southeast Asia, Nexlence successfully recruited over 100 employees within one month, enabling rapid and high-quality team deployment. A structured recruitment framework—including selection processes, tools, and management systems—ensures stable project launch and operation.

4) Training

As a leading service delivery provider, Nexlence implements a systematic training framework supported by local resources. To improve efficiency, a Train-the-Trainer (TTT) model was adopted. Within four weeks, both functional training and local trainer enablement were successfully completed in a structured and phased manner. Despite complex and fragmented knowledge requirements, the training team delivered a fully localized knowledge system, earning strong recognition from the client.

2. Nexlence Indonesia Delivery Center

Delivery Capabilities

Nexlence’s Southeast Asia Delivery Center was established in 2014, with operational sites in both the Philippines and Indonesia. The center operates more than 800 workstations and provides services in English, Southeast Asian languages, and selected European languages.

The Indonesia center currently has over 300 available seats, supporting Bahasa Indonesia, Malay, and English. It primarily serves the Indonesian and Malaysian markets, delivering cost-effective localized outsourcing services with 24/7 operational capability.

Key infrastructure and capabilities include:

• 24/7 operations with dedicated training rooms, meeting rooms, server rooms, and IT support teams

• Fully equipped employee facilities including rest areas, dining spaces, and activity zones

• Business Continuity Planning (BCP) with 100% power backup and high-speed internet redundancy

• ISO 27001 information security certification with unified global governance standards

• Advanced security systems including access control, CCTV, fingerprint authentication, and secured   storage lockers

• Local Chinese-speaking coordinators to enhance communication efficiency and delivery quality

Pan-Entertainment Delivery Experience

With strong expertise in short-video and social media platform operations, Nexlence’s local delivery teams deeply understand cultural and user behavior differences in target markets. The company provides high-standard data labeling, moderation, and content review services, with a strong focus on data security.

Nexlence also supports private deployment of secure data environments and implements robust data governance systems, enabling fast and secure application deployment for global digital platforms.

3. Indonesia Short-Video Market Overview

Indonesia is a culturally diverse country with a large population. As economic and social development continues, demand for digital entertainment is rapidly increasing, making the entertainment industry one of the fastest-growing and most competitive sectors.

Companies from the United States, South Korea, and Indonesia are actively entering the market, intensifying competition in the digital entertainment space.

According to the 2020–2024 Indonesia Short Video Market Research Report published by New Thinking Industry Research Center, improvements in internet infrastructure and rising penetration have driven rapid growth in short-video adoption. The penetration rate of short-video applications has increased from 6.3% to approximately 8.9%.

However, compared with video streaming and music services, the short-video market remains relatively underdeveloped, primarily due to limitations in network infrastructure, bandwidth, and speed. These constraints have slowed mass adoption of real-time content consumption models.

Looking ahead, as Indonesia continues to improve its digital infrastructure and platforms innovate in business models, the growth potential of the short-video industry is expected to be gradually unlocked.

Industry analysts note that Indonesia’s large population base, high internet penetration potential, and young demographic structure provide strong fundamentals for digital entertainment growth. However, with increasing government regulation of short-video content, platforms must comply with local laws and standards while actively cooperating with regulators to ensure healthy, compliant, and sustainable industry development.

4. Why Indonesia?

Market Overview

Indonesia has a population of approximately 268 million, making it one of the largest digital markets in Southeast Asia. With a rapidly developing middle class and a digitally savvy population, Indonesia represents one of the region’s most important internet economies.

The market is driven by a young demographic, growing middle-income consumers, and strong digital adoption. More than half of the population is already online, creating significant opportunities for e-commerce companies, smartphone manufacturers, and digital brands targeting millennials.

At the same time, nearly 150 million people are still coming online, indicating substantial future growth potential as internet penetration continues to expand.

Tax Incentives

Under Indonesia’s Government Regulation No. 1 on income tax incentives for designated business sectors and regions, the government provides tax benefits for new or expanded investments, including:

• Corporate income tax rate of 25%

• Accelerated depreciation and amortization

• Dividend tax rate of 10% for foreign investors or lower rates under applicable double taxation   agreements

• Loss carry-forward period of 5 to 10 years

These incentives are reviewed annually by the Ministry of Finance.

Investment Convenience

Indonesia implements a one-stop investment approval system through central and regional government coordination to streamline administrative procedures.

Key policy support includes simplified processes across business licensing, electricity installation, taxation and insurance payments, civil dispute resolution, bankruptcy handling, land registration, construction permits, and financing facilitation—significantly improving the ease of doing business.

In summary, Indonesia offers a rapidly growing digital landscape with significant potential for both local startups and global brands. However, due to its cultural diversity and complex population structure, success in digital marketing and platform expansion requires strong localization capabilities, operational excellence, and deep market understanding.