SINGAPORE, June 26, 2026 — Nexlence, an AI-powered customer experience (CX) partner for global brands, today announced the official launch of its Singapore operations, marking an important step in the company’s global growth journey.

From left to right: Wei Liang, CEO of ThinkX; Kenny Tay, CEO of SAIA; Jonathan Zhang, President of SAIA; Dr. Sam Chen, CEO of Nexlence; Chris Wang, General Manager of Nexlence; and Sunny Wang, Director of HR & Admin.

Singapore Hub Strengthens Nexlence’s APAC Growth

As a strategic hub for Nexlence across APAC and beyond, Singapore will strengthen the company’s regional commercial reach, deepen collaboration with global brands and partners, and enhance its ability to coordinate cross-border delivery resources across diverse markets.

AI-Human Collaboration Shapes the Future of CX

At the launch, Dr. Sam Chen, CEO of Nexlence, outlined Nexlence’s strategic positioning as an AI-powered CX partner for global brands in the Gen Z era. “The future of CX will not be defined by automation alone, but by how intelligently AI and human expertise work together,” said Dr. Chen. “Gen Z consumers expect more than issue resolution. They expect interactions that are immediate, authentic and emotionally resonant.”

Center: Dr. Sam Chen, CEO of Nexlence.

As digital-native consumers raise expectations for speed, relevance and cultural understanding, CX is no longer limited to service recovery. It now spans the full customer lifecycle, from brand engagement and sales conversion to service, retention and repurchase. Nexlence supports this shift by combining AI intelligence, human expertise, proprietary data assets and global delivery capabilities. Backed by more than 5,000 professionals, the company has built delivery capabilities across more than 20 global centers.

Chris Wang, General Manager of Nexlence

The launch brought together industry partners and technology leaders to discuss how AI is reshaping the future of customer experience. Jonathan Zhang, President of SAIA, delivered a guest address, offering an industry association perspective on regional innovation, AI adoption and the growing importance of cross-border collaboration in Singapore’s digital ecosystem.

Nexlence Introduces X-Force for Next-Generation CX

Nexlence also shared its business and product roadmap for next-generation CX. Chris Wang, General Manager of Nexlence, introduced the company’s “Winning Gen-Z” vision, highlighting how Nexlence supports brands across the full customer lifecycle — from digital marketing and sales conversion to customer service and retention — by combining AI intelligence with human expertise. Building on this business vision, Sales Consultant Kester presented Nexlence X-Force, a CX digital productivity platform designed to help enterprises move AI beyond automated responses and into more reliable, data-driven service task handling.

Kester Leung, Sales Consultant

Industry Leaders Discuss AI-Powered Customer Experience

The event concluded with a panel discussion on the future of customer experience in the AI era. Moderated by Alexander Lee, CEO of 41Labs.ai, the session featured industry leaders including Wei Liang, CEO of ThinkX; Madhu, Tech Lead at Global Bank; and Dr. Sam Chen, CEO of Nexlence. Together, the speakers explored enterprise AI adoption, operational transformation and the evolving role of human expertise in AI-powered service models.

Together, the Singapore hub and the launch of X-Force mark a new phase in Nexlence’s global growth. With a stronger APAC presence and a more productized AI-powered CX model, Nexlence is better positioned to help global brands build customer experiences that are intelligent, scalable and locally relevant across markets.